Terra Organics
Soil-to-shelf packaging for an organic grocer — honest, tactile and compost-friendly.
Terra Organics
2023
PackagingBrand Identity
packaging & brand identity

Terra sells vegetables with the dirt still on them, and their packaging needed the same honesty. We built the identity on unbleached materials, a single earthy ink, and a typographic voice that reads like a farmer's handwriting formalised. Every label states the farm, the harvest week and nothing else.
The full range — produce bands, delivery boxes, market signage — prints on compostable stock without compromising shelf presence.
100%
−38%
+51%



