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bedirhan demirel.
all work ( case study2023 )

Terra Organics

Soil-to-shelf packaging for an organic grocer — honest, tactile and compost-friendly.

( client )

Terra Organics

( year )

2023

( services )

PackagingBrand Identity

( scope )

packaging & brand identity

Terra Organics

( overview )

  • Packaging
  • Brand Identity

( tools )

  • Adobe Illustrator
  • InDesign
  • Photoshop
  • Procreate

Terra sells vegetables with the dirt still on them, and their packaging needed the same honesty. We built the identity on unbleached materials, a single earthy ink, and a typographic voice that reads like a farmer's handwriting formalised. Every label states the farm, the harvest week and nothing else.

The full range — produce bands, delivery boxes, market signage — prints on compostable stock without compromising shelf presence.

100%

of the range printed on compostable stock

−38%

packaging material per delivery box

+51%

repeat orders in the first season

Terra Organics — 1
( Terra Organics01 )
Terra Organics — 2
( Terra Organics02 )
Terra Organics — 3
( Terra Organics03 )
Terra Organics — 4
( Terra Organics04 )