Echo Records
An identity for an independent label that lets every release distort the brand — on purpose.
Echo Records
2023
Brand IdentityCover Art DirectionWeb Design
brand identity & cover art direction
- Brand Identity
- Cover Art Direction
- Web Design
- Adobe Illustrator
- Photoshop
- InDesign
- Figma
Echo signs artists precisely because they don't sound alike, so a rigid identity would have been a lie. We designed a system built to be broken: a wordmark that each release may stretch, echo or degrade according to simple rules, and a sleeve grid that keeps the catalog recognizable in a record-store rack even when every cover misbehaves differently.
We also art-directed the first three releases and designed a web shop where the catalog plays, sorts and sells itself.
12
+95%
