Atlas Coffee Roasters

Atlas sources beans from small farms across three continents, but their shelf presence said 'generic supermarket roast'. We repositioned every bag as a postcard from its origin: a commissioned-style illustration system, altitude and tasting notes set like passport stamps, and a color code that lets regulars find their roast at arm's length.

The identity extends to cafe menus, subscription unboxing and a stamp-collection loyalty card that customers actually keep in their wallets.